Businesses that have opened their representative offices abroad know that registering a company in each country has a number of legal requirements regulated by local law. But no less important is the issue of trademark protection.
We have registered a trademark under the Madrid procedure in the EU and decided to share our experience.
Many businesses operate without registering a trademark and claim that it is not necessary. Is this really true and what risks can you face?
Viktor Ilnytsky, co-owner of Euro Forwarding Group, notes that the organization likes order in everything, and therefore it is necessary to work with an understanding of the absolute right to a trademark.
"We chose the Madrid procedure based on our ambitions to expand the geography of our representative offices. Currently, our trademark is protected in the European Union. But if we want to extend this guarantee later, we will follow the simplified procedure by paying the state fee to the respective country, without long waits for verification and entry into the register," Viktor said.
Iryna Morozova, Marketing Director of Euro Forwarding Group, added from her own experience that the issue of trademark registration and production of advertising products abroad is much stricter than in Ukraine. In some countries, an advertising agency will not produce an advertising image for the facade of a building or for a car if there are no documents confirming your right to use this particular image. And for violating the rules, you can get a reprimand and a fine from the regulatory authorities. "It is risky to invest resources in the development of a brand without guaranteeing the rights to it. The market is full of competitors in any field. Just imagine if someone makes a similar product or provides the same services as you, registers your logo, or a very similar one, and starts using your work to their advantage."
Euro Forwarding is an ambitious Ukrainian freight forwarding company, we are dynamically developing and rapidly expanding the geography of our offices outside of Ukraine. Today, we have offices in Ukraine, Poland, Slovenia, Italy, and recently in the UAE.
For more details about the company's services, please call or send us an email
03-06-2024